Big Ideas

A double espresso-jolt of creativity

Business ideas for creative minds

Do more great work by boosting creativity 

Where do you get your great ideas from? Michael Bungay Stanier, founder of the Box of Crayons consulting firm and author of the book Do More Great Work, offers three creativity pointers: 

  1. Stop being so efficient. You exhaust your brain by doing everyday boring stuff. Turn off your phone. Ignore email. 
  2. Ask yourself some big questions. What’s the boldest thing I could do? What one thing would have the biggest impact? 
  3. Sleep on it. You’ve probably heard this idea, but it really does work. Before you go to bed, review the problem you’re trying to solve. If an idea comes to you when you’re in the half-state between wakefulness and deep sleep, write it down. 

And this idea (not from Stanier) – a lot of creative business owners I know keep a small notebook with them wherever they go (including within reach on their nightstand.) You never know when a creative bolt will hit you, even at 3 AM.

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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