Big IdeasSelling

What happened in Chicago stayed in Chicago

By 06/25/2013August 12th, 20224 Comments






“Without promotion something terrible happens – nothing!”   – P.T. Barnum

Get excited about promoting yourself – three steps revealed

Last Wednesday through Saturday I hosted the inaugural Ultimate Writing Retreat™ in the Windy City. Five copywriters and I came together at the Hotel Allegro for three days of intense writing, brainstorming, Big Idea-generating, website revamping, and book launching.

I heard comments like, “I got great feedback, and gained clarity about where I am and what I need to do next,” and “Fantastic! A great way to jump start or refresh your dream.”

One writer also declared, “What happens here stays here.” In other words, we’re not letting all the secrets out. You’ll just have to come to one of the two remaining retreats this year, including the next one in Santa Fe, New Mexico.

Until then, let me share one quick lesson today. I believe that if you do three simple things (not easy, but simple) up front, you’ll be a lot more excited about promoting your business.

1. Choose the right business name from the start

This is crucial. A good name is good marketing. In addition, since you”ll be using this for your domain name, it must be easy to spell and easy to remember.

One of the best brainstorming playgrounds? Any domain registry site, like or Go crazy looking up possible names.

Ask yourself, “Do I like it? Do I like saying it out loud? Does it have a nice ring to it? How would it sound on the radio? (whether you end up ever doing radio ads is irrelevant. If it doesn’t sound right now, it won’t sound right in any format.)

So what if you’ve already picked a name that’s not so good? Get a new domain name, now, and forward it to the old one.

A good name must:

  • Clearly present what you do
  • Convey your competitive edge
  • Sell itself without explanation
  • Have a positive ring to it
  • Not limit you to a certain geographic area
  • Attract the kind of clients you want

Now, once you have a good name …

2. Give yourself a good title

You’re in business for yourself so you can give yourself whatever name you’d like. Get creative with your title! Have fun. Who’s going to challenge you? Nobody.

A friend of mine once gave himself the title of “Chief Swashbuckling Officer.” (No, he wasn’t a pirate.) Two titles I used to use were “Chief Wordsmith and Marketing Strategist” and “Personal Trainer to Aspiring Copywriting Rock Stars.”

If you can, work the word “expert” into your title. For example, “Copywriter and Digital Marketing Expert,”  or “Presentation Specialist and Video Marketing Expert.”

3. Write a book

Something magical happens when you utter those three magic words, “I’m an author.”

Writing a book will help you:

  • Establish yourself as an expert
  • Help you come up higher in search engine results
  • Impress people in general
  • Get your message out
  • Attract clients
  • Get booked as a speaker or radio guest
  • Command higher fees
  • and much more …

So, are you ready to get excited about promoting yourself? When you choose the right business name and give yourself a good title, you’ll get excited about getting the word out. Write a book, and you’ll be off-the-charts excited about marketing.

Who’s with me? Ready to relaunch your business? Are you up for the 60 day challenge to get your book done? Let  me know if you’d like to really go for it by joining us in Santa Fe for the Ultimate Writing Retreat™.

It will be the most productive three days of writing you’ve ever had. Guaranteed. Early Invitation pricing for the Santa Fe retreat only goes until July 2, so don’t wait.

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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Join the discussion 4 Comments

  • Michelle says:

    Wish I could’ve made it to the retreat last week! This article is a great inspiration… Bookmarking this one for sure! Thanks, Steve.

  • Ed Estlow says:

    Actually Steve’s only partly right. What I learned in Chicago came home with me – the motivation, the tasks and steps I need to take, the course corrections I need to make, the revitalized feeling that I AM on the right track, and best of all, the names and addresses of new friends, friends who are in my corner and have me in theirs!

    Thanks Steve, for a GREAT three days in Chi-Town!

    • Steve Roller says:

      I think I got as much hosting the retreat as you all got from attending it, Ed! There’s absolutely no replacement for the energy of highly creative, inspired people immersed in the craft of writing, critiquing, and brainstorming together, is there? I’m planning on doing webinars at some point to reach more people, but I think I’ve already been spoiled by the retreat experience.

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