Big Ideas

The curse of being comfortable

By 01/19/2014August 12th, 202218 Comments

lazy day, idleness, woman sleeping in the deck chair near the swimming pool

Over the past few years, I’ve heard the phrase “get comfortable being uncomfortable” a lot.

It’s often quoted by personal trainers like Jillian Michaels who mean that you have to push yourself to get results with your workouts. Motivational speakers use it in a similar way. The idea is that successful people do things unsuccessful people don’t like to do.

I’m coining a new phrase and quote today: “Get uncomfortable being comfortable.”

Have you had it pretty good in life? Never been bankrupt? Never been homeless? Me neither (which means I also don’t have the requisite rags-to-riches story that so many success coaches and Internet marketing sensations seem to have).

I grew up solidly middle class, maybe leaning toward upper-middle class. We lived in a nice house, went on vacations every year, and didn’t lack for anything. My parents worked hard, and so did I.

I continued working hard through college, and enjoyed some success in direct sales. Today I have a growing business, time to travel about nine weeks a year, and everything I could want to make me comfortable.

And that’s the curse.

The curse of being comfortable has kept me from being truly excellent. It’s kept me smack-dab in the middle of mediocrity.

No more.

I’m more than ready for a serious breakthrough year. I plan to at least double my income in 2014, and then double it again in 2015.

Bold?

Sure, but there’s no fun in being comfortable. No excitement, no passion.

Are you with me?

Ready for a big, bold, breakthrough year? It starts with getting uncomfortable being comfortable.

I’d love to hear your opinion on the subject. Leave me a few words in the comments.

 

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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