Marketing secrets
“Making Them Believe: How One of America’s Legendary Rogues Marketed ‘The Goat Testicles Solution’ and Made Millions”, Dan Kennedy’s recent book, explores the 21 lost secrets of one of the most amazing promoters of “cures” of the 20th century, Dr. John Brinkley.
Each chapter is like a marketing seminar in and of itself, and a quick read.
Brinkley’s story provides a blueprint for adventurous marketing and personal promotion, and is as applicable today as it was during the Great Depression.
Highly recommended for any business owner or marketing professional!
Available at: http://www.amazon.com/Making-Them-Believe-Legendary-Testicles/dp/0982379382/ref=sr_1_1?ie=UTF8&s=books&qid=1296162825&sr=1-1