We’re making this too complicated.
Do we really need complex marketing systems, detailed programs on getting clients, and branding campaigns that take months or years to implement?
Maybe. Those things certainly help. But it’s not that hard.
If you’re an Independent Creative (my preferred term over the ubiquitous “freelancer”), there’s one ingredient that I see missing from a lot of brands.
Add this one thing to your mix, or ratchet it up if you already have it, and you will set yourself apart from the masses:
Enthusiasm!
Yes, I’m telling you that enthusiasm makes the difference! Being enthusiastic can help you…
- Bring in new business
- Connect with interesting people
- Get noticed in a crowded marketplace
- Attract the right kind of clients
- Make more money
It has for me, at least, and I believe it can for you, too. One of the trademarks of my brand is an unabashed enthusiasm for my work.
I love what I do! I love helping people turn big ideas and copywriting skills into profitable businesses.
It shines through when I talk to new clients, and I hope it does when I talk to other copywriters about my retreats and coaching.
You need skills to back up your enthusiasm, of course. That’s a given.
But the fact is, people want to work with sharp, on-the-ball people with big hearts and an overall sense of enthusiasm for their work.
Before you start developing your brand to its full extent, I have one simple suggestion.
Inject a healthy dose of enthusiasm into it!
And if you can’t muster up the right amount, perhaps it’s not time to settle on your brand quite yet.
I’d love to hear from you, and so would our readers. What is one thing you love about your business, something that you are enthusiastic about?
Tell me here.
