The Business of Writing

By 02/14/2011August 12th, 2022No Comments

Simple copywriting tips for  business owners

“Those were the best rules I ever learned for the business of writing.  I’ve never forgotten them.”

Words of wisdom from an A-level copywriter?  Not quite.

Master storyteller Ernest Hemingway learned the business of writing as a cub reporter for the Kansas City Star in 1917, long before he penned “The Old Man and the Sea”, “The Sun Also Rises”, “Farewell to Arms” and others.

Hemingway learned these 5 rules at the Star:

  1. Write in short sentences and short paragraphs
  2. Use active verbs and vigorous English
  3. Write authentically (your “natural” voice)
  4. Write with compression and clarity
  5. Write with a sense of immediacy

Sounds like Hemingway could have been a copywriter if the novel writing didn’t work out.  Use these 5 simple rules to make your copy stronger.


Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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