It’s getting crazy out there.

Everyone screaming about what you need to do now:

Paid traffic! Funnels! Scale! This system! That system!

Plus a couple dozen new tools and platforms popping up every month like dandelions in spring.

Can I let you in on a little secret?

It’s not that complicated.

And most of it is hype to sell you on adding another layer of complexity to your business.

I’m aiming to simplify my life, simplify my own business, and help you simplify yours.

That’s why I’ve been focused so much on Three Core Pillars for a long time:


Connections (getting in front of people)


Conversations (knowing what to say and how to say it - in other words, selling)


Relationships (nurturing relationships - I'm in this for the long haul)

Simplifying means you’re running your business on your terms, not chasing everything new that gets put in front of you.

Simplifying means you’re running a more peaceful business, but also a profitable one.

Simplifying means you’re blocking out a lot of the noise.

Simplifying could mean you’re using my Ultimate Funnel, instead of some convoluted one. What is the Ultimate Funnel, you ask?

  • Put yourself in front of the right people, with a clear offer
  • Solve a problem (much more than “write copy”)
  • Deliver good work and get a good result
  • Rinse and repeat

Too simple? I don’t think so.

It all comes down to Connecting, Conversations, and Relationships.

And in between the conversation and the ongoing relationship, you do good creative, results-generating work.

I’d like to hear from you. Of those three things, what would you like to hear more about, or what could you use help with right now?

The connecting (marketing) part, the client conversations (selling), or the relationship-building?

Let me know below.

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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