Big IdeasCopywritingSelling

Recession? What recession?

By 01/26/2011August 12th, 2022No Comments

The world is your oyster

“To win the big stakes in this changed world, you must catch the spirit of the great pioneers of the past, whose dreams have given to civilization all that it has of value, the spirit that serves as the life-blood of our own country – your opportunity and mine, to develop and market our talents.” 

This wasn’t Steve Jobs or Bill Gates or Warren Buffett talking about our changing times. Napoleon Hill wrote these words back in 1937 in the classic self-help book, Think and Grow Rich.

Many small (and large) business owners I know are thriving in this so-called  recession by utilizing one important tool…

Direct response advertising

This isn’t the time to stop, or even slow down, your advertising (unless you’re throwing away your ad budget on “image ads” or branding.)

Instead, do what many hungry, ambitious business owners are doing: turn to another old classic: direct response advertising. 

In other words, advertising that is designed to elicit an immediate response.

Find a copywriter who understands direct sales

Not every copywriter “gets” selling. This may sound hard to believe, but even though a copywriter’s sole job is to sell with words, many copywriters have never been in direct sales.

I don’t think you can fully understand the art of copywriting, the art of persuading with words online or in print, without having experience in the time-honored tradition of direct sales.

Selling presentations: 25,000 and counting

I’ve given over 25,317 one-on-one sales presentations. I understand the pyschology of selling, and what makes people buy.

In 1986 I started developing that skill, and now, 25 years later, I transfer that skill to the art of crafting words that sell.

I’m a web copywriting specialist who will get your web content to sing, and your readers to buy.

If you’ve caught the spirit of the great pioneers of the past, we probably have something in common. And I may be able to help you channel that spirit into increased sales. Let’s talk.

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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