“Soak up wisdom from the experts, but at a certain point, become your own expert. Find an untapped need in the marketplace and unleash your unique talents.” – Steve Roller
You: The world’s foremost authority on ______ (fill in the blank)
What do people seek your advice on?
What do you do better than anyone else?
What unique gifts do you have to offer the world?
If you’re like most people, including me, you have a hard time answering these questions, don’t you?
Part of the problem is that we spend so much time reading blog posts, articles, and Facebook posts from other experts, that it’s sometimes hard to envision ourselves as the go-to authority.
How do you compete with someone else in the same arena who’s already making it happen?
Don’t.
Stop worrying about what other people are doing. Stop reading so many blogs and following others.
Take some time for self-reflection. No one has the exact combination of talents and gifts wrapped in your personality and style.
Next, do some investigative work. Put on your detective hat, and figure out where there’s a need for you and what you offer.
Then bundle it up into a service package, get a good copywriter (probably you) to describe it, and set up a marketing system to unveil it to the world.
One of the best, and quickest, ways to float your ideas? Get feedback from a mentor and peers.
I happen to know where you can get that.
Let me ask you. If you had to declare, right here and now, that you were the world’s foremost authority on something, what would it be?
It doesn’t necessarily have to be true (yet), but maybe something you’re aiming for, like “I’m the world’s foremost authority on writing brilliant back-cover copy for soon-to-be bestselling books.”
Tell me about your expert status goal below. Best response gets a free two-page copy critique from me.
