Montage Laguna BeachLaguna Beach





I recently spent a week in Southern California, lounging on the balcony at the Montage Laguna Beach, having dinner with friends at the Chart House in Cardiff-by-the-Sea, and kicking back and enjoying the laid back vibe. 

Sure, I brought some projects along, but since I’m a copywriter, I can work from wherever I want. The writer’s life, right?


While I enjoy a brief respite from the daily grind now and then, there’s no place I’d rather be than at my desk … crafting some smokin’ hot direct response copy and brainstorming how to make more money.

The writer’s life of leisure? Not for me. Golf? Boring. Barefoot on the beach with a laptop? Yawn.

Even Disneyland gets old after a couple days (once every five years or so is enough for me).

No, my idea of fun is putting in eight-hour days, sweating bullets while writing bullets, pulling an occasional all-nighter  to meet a deadline, and getting positive feedback on my copy.

Fun is helping a new client crank out some serious sales numbers, landing a five-figure project, and depositing a full advance on an upcoming gig.

Now that’s living.

I’ll leave the golf course and beach scene to the old-timers who’ve already made it (or the young bucks who think they’ve already made it, but are going to get passed by soon).

Yes, copywriting is hard work if you want to make a lot of money.

If you’re content to work a few hours a day and make what average people make at their full-time jobs, kick back and grab your margarita.

Want to land higher-profile clients and make more money than the average copywriter? Don’t mind working 50- or 60-hour weeks until you’ve truly “made it”?

Then I invite you to stick around for the Copywriter Café style of building a powerhouse copywriting business.

Stay tuned for a simple way to nail the proposal and phone conversation the next time you talk to a prospective client.

Until then, I’d like to know … what is your idea of copywriting fun?

Leave me a brief note in the comments.

Steve Roller

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

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