08/15/2011
Nobody cares about your USP
Marketing's "New USP" We'll get into the modern-day application in 63 seconds, but first... Back in…
01/31/2011
What is conversational writing?
Conversational writing So, what is this Conversational Writing all about? It's a unique copywriting style…
01/26/2011
Recession? What recession?
The world is your oyster "To win the big stakes in this changed world, you…
01/21/2011
Web copywriting boosts Amish sales
Those Amish web copy geniuses - who knew? Every year in fall for the past…