10/30/2011
Marketing creativity boosts profits
Chief wordsmith and "idea machine" increases your profits You and I are in the business…
08/15/2011
Nobody cares about your USP
Marketing's "New USP" We'll get into the modern-day application in 63 seconds, but first... Back in…
08/12/2011
How to Generate Sizzlin’-Hot Ad Ideas
How to generate sizzlin'-hot ad ideas I can't shut my brain off. Ever since I…
02/15/2011
Improve your web copy and increase sales
Web copywriting: where's the emotion? Did anyone else out there forget Valentine's Day yesterday? Not…